Foxtel gets a Sky-like brand makeover

Foxtel has launched a campaign to introduce a new positioning and logo.

The rebrand follows Foxtel’s merger with pay-TV operator Austar.

Foxtel has dispensed with the orange colouring and search lights in its logo, and gone for a metallic sheen.

The new logo is similar to that of UK pay-TV broadcaster Sky, also controlled by News Corp, which is metallic and features two joined up letters.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.