Foxtel Group says this AFL season is the most watched of all time
As the regular season steers to a close, Foxtel Group has announced that this year’s AFL season is the most watched of all time, with three consecutive years of viewership growth.
Kayo Sports saw 6.1 billion minutes of AFL streamed this season, up 39% year-on-year, with Kayo streamers comprising over half of Foxtel Group’s total AFL audience.
Michael Neill, GM of Fox Footy, said: “Anchoring our coverage is our philosophy and commitment to unrivalled access, world-class vision and expert commentary and analysis that keeps bringing audiences back for more.
“It’s been an exceptional year for the AFL on Fox Footy and we have enjoyed bringing every minute of the action to audiences on Kayo Sports and Foxtel. Bring on the Finals.”
Fremantle v Port Adelaide and Carlton v St Kilda in round 24 were the most watched regular season games in 2024 — and of all time across Foxtel Group — with Round 24 also the most streamed round of the season on Kayo Sports.
Collingwood, Carlton and Essendon were the most watched teams across all Foxtel Group platforms.
Rebecca McCloy, executive director of commercial sport said: “We have enjoyed showcasing every side of the game with audiences in a way that grows fandom in the sport, working closely with the AFL on game-changing initiatives and innovation.
“Congratulations to the AFL on an exceptional season.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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