‘No longer commercially viable’: Inside Out magazine to close
Are Media has decided to close Inside Out magazine, with October’s issue set to the final one.
The home design magazine boasted a readership of 128,514, according to the publisher’s own information, but Are Media tells Mumbrella the print edition is unviable.
“We have made the difficult decision to close Inside Out magazine as it’s no longer commercially viable,” an Are Media spokesperson confirmed to Mumbrella.
“The last issue will be October, and we would like to thank all of the team and everybody involved in this magazine.
“We will not be making any further comment.”
In recent months, Are Media launched digital marketplaces under The Australian Women’s Weekly and Home Beautiful brands, relaunched ELLE, and saw its print stable surpass six million magazine readers a month, following six quarters of continuous growth.
“We are very optimistic about the magazine sector and it remains a hugely powerful channel,” Lisa Hudson, general manager of Are Media’s Homes division, told Mumbrella in July.
“Within our homes vertical alone we reach a remarkable 3.2 million people per month, and we are growing in reach as we transform from a print publisher to an omnichannel content company.
“At Are Media, we’ve seen a prolonged trend of readership growth. In homes the vast majority of our titles increased readership year-on-year in the March results: Home Beautiful was up 22%, Country Style up 21%, and Australian House & Garden up 7%, for example.
“I believe this demonstrates that in times of economic uncertainty people’s interest in their homes is higher than ever, as places of safety and sanctuary. And when people are feeling the pinch, they are careful with their money: they are looking for smart, inspiring, accessible ideas to update their homes without breaking the bank.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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They would have a lot of valuable content, I can’t imagine not trying to monetise it in some way. Digital subcriptions like Dwell+ etc?
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