Foxtel has launched an online film streaming subscription service in a new challenge for Quickflix.
Priced at $24.99 per month with no lock in contract, Presto features whatever films the seven Foxtel Movies channels have licenced at the time.
The offering will launch later this year.
According to today’s announcement: “Presto features content in license to the Foxtel Movies channels including access to the biggest box office releases of 2012 at launch along with on demand access to the Foxtel Movies vault of recent and older favourite movies.”
Richard Freudenstein, Foxtel Chief Executive, said: “Australians are hungry for different ways to experience great entertainment when they want and how they want. The launch of Presto as a second brand allows us to meet the needs of different customer segments more effectively and is another way Foxtel is continuing to make its content more accessible.”
The launch comes a matter of weeks since the launch of Foxtel Play, which offers live and catchup TV on Xbox360, PCs and samsung Smart TVs based on the moretraditional Foxtel offering of packs of channels. ranging from $25 to $100.
Freudenstein said: “Our aim is to utilise Foxtel’s assets and expertise in a smart way to capture a healthy share of the growing digital market. We are already investing in content, platforms and experiences to delight movie-loving customers so it makes sense that we launch Presto as part of our digital media content strategy.”
Studios Foxtel Movies licence content from are MGM, NBCUniversal, Paramount Pictures, Roadshow Films, Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company, Warner Bros. Entertainment, Hopscotch Entertainment One, ICON, Studiocanal and Transmission Films.
Presto will launch initially for PCs, with tablet access to follow.