Foxtel launches integrated campaign ahead of cricket season via Fox Creative

Foxtel has launched an integrated campaign ahead of the cricket season with internal creative agency Fox Creative and media by Mindshare.

The announcement:

Foxtel has launched its star-studded ‘Don’t Miss A Thing’ ad campaign to celebrate its longest summer of cricket. Created by in-house creative agency Fox Creative, the campaign is an inspirational and memorable take on the upcoming summer of cricket as both Men’s and Women’s Australian teams both fight to defend the T20 World Cup across another blockbuster season.

The fresh take on Fox Cricket’s summer of cricket campaign sees the biggest names in the game sent on a mission to space to defend the T20 World Cup. This follows last year’s Fox Cricket broadcast, which was Foxtel’s most successful ever, with viewership growing 10% YOY.

Nodding to the unrivalled quality and breadth of broadcast coverage, iconic Aerosmith song ‘I Don’t Want To Miss A Thing’ is the soundtrack behind the campaign, and features many of Australia’s most loved cricket stars including Pat Cummins, Mitchell Starc, Josh Hazelwood, Ellyse Perry, Alyssa Healey, alongside Fox Cricket talent including Adam Gilchrist, Isa Guha, Brett Lee, Mark Howard, Kerry O’Keeffe, Mark Waugh and Kath Loughnan.

The campaign will be rolled out across 30 and 15 second TVC placements alongside OOH, digital banners, radio, print and social assets.

Michael Nearhos, executive director of marketing, FOXTEL said: “We’re thrilled to be delivering yet another bumper summer of unmissable cricket. We’re confident this joyful ad-campaign will excite and engage audiences as we launch into the longest summer of cricket yet kicking off with the ICC Men’s T20 World Cup, with our Fox Cricket talent, some of the greatest names in the game.”


Foxtel Marketing

Michael Nearhos – Executive Director, Marketing
Stephanie Lukin – Head of Sports Marketing
Georgia Wilson – Senior Sports Marketing Manager
Emily Peake – Marketing Manager
Claire De La Hoyde – Marketing Manager

Fox Creative – Internal Creative Agency

Guy Sawrey-Cookson – Executive Creative Director
Jared Bedford – Creative Director
Tim Buhagiar – Senior Creative Copywriter
Anna Stamatatos – Head of Creative Production
Oz Cekic – Integrations Producer
Tori Zuvela – Creative Delivery Executive
Parag Satyal – Senior Motion Designer
Grischa Theissen – Senior Motion Designer
Johnny Greally – Producer
Amy Haviland – Network Stylist
Tim Hannah – VFX Designer
Dave Hunter – Sound Design & Mix

Foxtel Media

Dylan Forrest – Senior Digital Performance Manager
Simon Martin – Media Manager

Mindshare – External Media Agency

Lee Dobbins – Client Partner
Lauren Bray – Strategy Director
Hollie Taylor – Connections Planner
Remona Salem – Group Investment Director
Sydney Cramb – Investment Manager
Jackson Pittorino – Investment Senior Executive
Dan Aguirre-Davies – Performance Director
Anjali Ajithkumarshirly – Performance Manager
Gianluca Cotza – Performance Senior Executive

Source: Foxtel


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.