Foxtel launches new integrated campaign with We Are Social

Foxtel has announced the launch of their latest campaign ‘Foxtel Presents: A Ton of Cricket’ in collaboration with creative agency We Are Social. The integrated campaign asks Australians to vote for the best moment in cricket history, with the winning moment to be announced by Brett Lee during the Boxing Day Test coverage on Foxtel.

The announcement:

FOXTEL rallies Australian cricket fans to relive some of their favourite memories, and crown the greatest moment of all-time in a new integrated campaign in partnership with NewsCorp, via socially-led creative agency We Are Social.

Taking Aussies on a trip down memory lane reminiscing about some of the best balls, wickets and players – ‘FOXTEL Presents A Ton of Cricket’ promotes FOXTEL’s unrivalled summer of cricket coverage – the only place people can watch a ton of cricket, with over 1,300 hours of matchplay, including the Ashes, with select matches in 4K UHD.

Former Australian international cricketer and fast bowler, Brett Lee, together with the FOX Cricket experts, shortlisted the 100 greatest moments in Australian cricket, which will be featured as a four-page lift-out across The Daily Telegraph, Herald Sun, The Courier-Mail, Adelaide Advertiser as well as online and celebrated on-air on Fox Sports. Fans will be invited to cast their vote on the Daily Telegraph’s website, and Brett will announce the winning moment during the Boxing Day Test coverage on FOXTEL on 26 December.

The campaign is spearheaded by a hero video that sees Brett sharing some of his favourite memories as well as a call to arms for all cricket fans to participate in the online voting. The video will run as a TVC, integrated into FOX Cricket’s broadcasts on FOXTEL, and on social media. The campaign will also come to life through radio and digital editorial, NewsCorp editorial, influencer-led activity and social-first videos featuring Lee’s famous fast delivery, as he spotlights some of the best moments from the top 100.

Jacqui Abbott, Group Director of Content & Communications at Foxtel Group, says ”Cricket is a much-loved Australian sport and fans have been eagerly awaiting The Ashes all year. We wanted to celebrate some of the greatest and most unforgettable moments in history and galvanise fans right across the nation to take their pick. There was no one better than Brett and the incredible Fox Cricket team to come up with the list of the Top 100 and we can’t wait to see what Australia gets behind. With every Ashes test in incredible 4K UHD on FOXTEL, there is no better place to watch even more history being made on our screens this Summer.”

Suzie Shaw, CEO at We Are Social, says “Cricket is Australia’s national sport and there’s no greater tournament than The Ashes. We’ve really loved working with the teams at FOXTEL and News Corp, on a campaign that should strike up a lively conversation about our nation’s greatest cricketing moments. It’s going to be a brilliant primer to the brilliant coverage.”



Jacqui Abbott – Director of Content & Communications

Matt Hagias – Head of Sports Communications

Michael Bramley – Head of Social

Christine Yangoyan – Senior Communications Manager


Sarah Macrae – Editorial Director

Kevin Barker – Senior Designer

Ben Mayor – Group Account Director

Amber-Jane McCormick – Senior Account Manager


Executive Producer – Monique Pardavi

DOP – Monique Bryson

Camera Assistant – Justin Fok

Gaffer – Craig Sykes

Sound – Nathan Bell

Styling – Ivana Daniele

Hair & Makeup – Nicola Burford

Source: We Are Social media release


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