Foxtel Media announces Toyota, McDonald’s and Bunnings among 2019-20 Fox Cricket partners

Foxtel Media, formerly MCN, has announced the lineup of sponsors for the 2019-20 Fox Cricket season, including Toyota, McDonald’s and Bunnings.

Harvey Norman, Alinta Energy, XXXX (Lion), Bet365, Ahm, Specsavers and Maytronics round out the list, with eight of the partners returning after a successful 2018-19 season.

Ten sponsors have signed on for the 2019-20 Fox Cricket season

Ahm and Specsavers are joining as new partners for 2019-20, with all partners executing integrations across Fox Cricket’s digital and broadcast assets.

Fox Cricket officially launched today as Australia’s only dedicated cricket channel, promising “every ball live in on place in HD”. The channel is set to air every men’s test match, One-Day and T20 International played in Australia, every game of the Big Bash League, The Sheffield Shield Final and the Prime Minister’s XI.

It will also air every women’s international in Australia, the ICC Women’s T20 World Cup, 24 WBBL games and the Governor General’s Xl.

Foxtel Media sales and brand partnerships director, Martin Medcraf, said: “We are thrilled to see so many of our key partners return to Fox Crickets for another year and welcome Ahm and Specsavers to the channel. The huge success of the channel last year has proven the strength of our integration model and the power of Fox Sports broadcasting.

“Our partners align to Fox Cricket for one main reason, to be part of an innovative channel that connects with a highly engaged audience over an important period: summer. This year we have lots more broadcasting innovations up our sleeve to enhance, and not interrupt the viewing experience, and our partners have come on board to be part of our new advertising approach.”

New for this season is the Smash Factor technology which will send bat data in real time from a sensor below the bat handle. The information will be sent via Bluetooth to a box in the base of the stumps and will provide commentators and viewers information including bat speed, launch angle and the power of shots.

Head of Fox Sports, Peter Campbell, said: “The support from our advertisers has been overwhelming this year thanks to our proposition to continue to connect brands with fans through the shared love of cricket, on any device, in premium integration environments.

“Last year, we invested in building advertising opportunities that weaved our partners advertising messages into the very fabric of the broadcasting experience, and the response from our viewers was hugely positive. We look forward to offering the same, plus new experiences, to cricket fans this year on behalf of our partners.”

Fox Sports head of television, Steve Crawley, said: “We are stepping it up a notch this summer with plenty of innovations to ensure we analyse and deliver nuggets of insights to viewers that you can only get with Fox Cricket. Plus, we will have the biggest line up of cricket led by the best commentary team with the most in-depth opinion, analysis and entertainment, all in the one place, on Foxtel.”

Fox Cricket was the number one subscription TV channel over the 2018-19 summer, with 98 of the top 100 programs across Foxtel.


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