Fanta wants people to make the ‘bold choice’ and switch to its ‘bold taste’ for Halloween

Fanta is asking consumers to make the “bold choice” and switch to the “bold taste” of the orange-flavoured beverage, in time for Halloween.

The TVC, created by Ogilvy, shows a group of Halloween partygoers who have made a ‘bold’ choice in costume and in beverage.

The campaign has been targeted at late teens and young adults.

Short-form video platform TikTok has also been leveraged for the campaign. Fanta has engaged a group of popular influencers on the platform to undertake a ‘Cauldron Challenge’ and encourage their followers to make their own bold Halloweeen costumes.

Fanta brand manager, Oscar Gonzalez, said: “It is a hugely exciting few months for Fanta in Australia with our bold new Halloween campaign which we have created right here in Australia rolling out at the same time as our fun new twist bottle.

“Our brand is increasingly looking for ways to better engage with our consumers, and through Fanta Halloween we are confident we are tapping into a moment of cultural relevance that resonates with a key target market.”

Fanta’s new twist bottle has also launched with the campaign and will be available in the 1.25 and two litre sizes.

The campaign will also host in-store shopper activations, point of sale materials and owned social media content. The campaign will run until early November.


Creative: Ogilvy
Social: One Green Bean
Shopper: The Station Agency


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