Foxtel Media, Essence test new measurement methodology for cross-platform advertising

July 4, 2022 9:50

Foxtel Media and digital media agency, Essence, have today revealed the results of a FoxTest project, to create and test a new measurement methodology for a cross-platform advertising campaign.

The methodology aimed to identify the unique reach that can be achieved using a combination of linear television, Kayo, Foxtel GO, and Fox Venues to drive incremental audiences.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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