Foxtel Media attracts partners for its ad experimentation platform Foxtest

March 10, 2022 3:40

Foxtel Media has today announced several new Foxtest partners and a debut of testing following significant interest in the advertising experimentation platform.

IPG, OMD, Spark Foundry, GroupM and several independents have come on board as agency partners. Testing has commenced with sport and entertainment research authority, Gemba and with TV performance management platform, Adgile, to help co-create the future of marketing and explore innovation across video advertising.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Andrew Goodieson Craig Service Foxtel Media Foxtest Foxtest advertising platform Gemba GroupM Harvey Norman ICR Intelligent Content Recognition IPG Marelle Salib Mark frain NAB Nick Durrant OMD Spark Foundry Vanessa Akem women's sport YouGov