Foxtel Media promotes Chris Oxley to national head of digital sales

Foxtel Media has promoted Chris Oxley to national head of digital sales, after two years as head of programmatic.

His new role will see Oxley creating, implementing and executing strategic digital sales plans across the business, reporting in to Nev Hasan, Foxtel Media’s executive director of agency sales.

Chris Oxley

Foxtel said Oxley will also be “exploring new markets that could benefit from Foxtel Media’s Addressable Go launch” and has been tasked with identifying key categories that are “ripe for growth” as Australia emerges from the shadows of the pandemic.

Following his promotion, Oxley said: “I am thrilled to be continuing my journey at Foxtel Media at this exciting time in our industry. I look forward to working with my talented team to form new ties with growth markets, while continuing to innovate and provide unique digital advertising opportunities for our existing partners.”

Foxtel Media announced the departures of chief sales officer David Roddick and Sydney sales director Jo Clasby in September 2020, as part of what CEO Mark Frain described as the company’s continued focus on a digital future.

Oxley has been at Foxtel Media for almost ten years, joining then MCN as national youth and music sales manager in 2011.

Commenting on Oxley’s promotion, Hasan said: “I am confident that Chris will embrace this new position whole-heartedly, as he has done throughout his incredible tenure with us. The media marketing industry is facing a new frontier as Australia moves to the post-COVID economic recovery and Chris and his team will play a key role in helping Foxtel Media to embrace the opportunity of digital growth. He’ll also be integral in helping our agency and brand partners unlock the potential of the Foxtel Group digital platform and craft highly effective campaigns.”

Earlier this month, Foxtel Media extended its partnership with Komo Digital, launching new micro-websites as a way of keeping viewers engaged while they watch sport.


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