Foxtel Media reveals which brands have come on board for AFL’s return to TV

The AFL returns to empty stadiums and television screens on Thursday, 11 June, and various brands are on board to support Foxtel’s broadcast of the games.

The games, broadcast across linear Foxtel and streaming services Kayo and Foxtel Now, will be supported by Chemist Warehouse, Ford, Harvey Norman, McDonald’s, NAB, Pointsbet, KFC, Sportsbet, Toyota, and Xero..

The AFL returns on Thursday

The games next week are round two of the competition. Round one was played back in March, with a match between Richmond Tigers and Carlton attracting a live audience of 339,000 on Fox Footy.

Foxtel Media said the delay in round two, as well as the empty stadiums, combined to mean it was expecting a higher audience.

“It’s clear that Australian’s have been starved of sport, and if the reaction to the NRL matches last weekend is anything to go by, we can expect the AFL to shatter all its viewing records.

“The NRL topped the ratings, with Fox League the top-ranking channel – reaching over 896,900 national viewers last Saturday. And brands who ‘elbow in’ on the action will not only be supporting the return of our much-loved sports, they’ll benefit from the “back to normal” bonus of consumer goodwill,” Fox Sports’ sales and brand partnerships director at Foxtel Media, Martin Medcraf, said.

“Foxtel is the only place to watch all of the AFL games, all of the time, and we could not be more stoked to see the beautiful game back on the field.”

Kay Hart, president and CEO, Ford Australia and New Zealand was similarly looking forward to the sport’s return.

“Ford is a long-standing partner of the footy and like most Australian sports fans our weekends have not seemed the same without the AFL. We’re excited to continue our support of Foxtel’s AFL coverage as the 2020 season gets back into gear.”

Thomas Dobson, general manager of planning, performance and partnerships at NAB, said the sport’s return was symbolic.

“The AFL is one of Australia’s most-watched sports, and footy fans across the country have been on tenterhooks waiting for the game to return after lockdown. Nothing says life is nearly back to normal more than watching your team back in the fray and kicking goals. We are so pleased to be in the line-up of brands supporting the revival of the AFL 2020 premiership – and look forward to having the footy back on Aussie screens.”


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