Foxtel Media secures major advertisers for FIFA Club World Cup 2025
Gatorade, Smith’s and Hungry Jack’s have been named as new advertisers for the FIFA Club World Cup 2025.
The announcement:
Foxtel Media today announced a host of new advertisers for the FIFA Club World Cup 2025, including major brands Gatorade, Smith’s chips and Hungry Jacks. Following a strong launch, tournament audience numbers have continued to climb with each match.
DAZN holds the international rights for the tournament and having recently acquired Foxtel Group, the opportunity for Kayo Sports, BINGE and Foxtel to broadcast the tournament has been unlocked. All 63 matches of the tournament are broadcast live, and in high definition for Kayo Sports and Foxtel subscribers as well as globally on DAZN.
Coverage includes a dedicated 24/7 channel that is available on Kayo Sports, Foxtel and BINGE, as well as highlights packages and minis from each of the matches and supplementary programming about the tournament. The broadcast opened a range of sponsorship opportunities for local Australian brands seeking out high-impact placements across Kayo Sports, Foxtel and DAZN.
With a clear space in the football calendar and major clubs having made transfers ahead of the tournament, all eyes are on the FIFA Club World Cup 2025. Featuring 30 days of elite football, four matches are played per day from 14-26 June, followed by two matches per day throughout the round of 16 and quarterfinals, and finally, the semifinals on 8-9 July and final on 13 July.
Kayo Sports subscribers are keen football fans, with 42% of its users playing football.
Caitlin O’Meara, head of strategy – advertising go to market, Foxtel Media, said: “It has been a fast and seamless transition getting DAZN content onto Foxtel Group platforms and there are already exciting new opportunities as a result of the acquisition. Foxtel Group now has the largest sport rights lineup in the world, with a unique portfolio of purpose-built platforms including 10 million monthly reach across Kayo Sports, BINGE and Foxtel, reaching an audience of 12 million across socials.
“While Connected TV remains the preferred way for fans to watch sport, our sports offering goes beyond the big screen – available via laptop and mobile, as well as out-of-home viewing. Our social coverage also keeps fans engaged 24/7.”
Emma Wood, head of media partnerships, PHD Sydney, said: “For the first time in their history, FIFA has selected a singular broadcast partner to globally distribute an event on this scale. We see this as a fantastic opportunity for brands to capitalise on high attention moments in a more streamlined way, with packages built across Foxtel Media’s entire platform. This truly aligns with our Intelligence Connected mission at PHD, helping our clients show up meaningfully during these high-impact cultural moments.”
Source: Foxtel Media
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