Foxtel Media to continue representing sales for NBC Universal in renewed advertising agreement

Foxtel Media and NBC Universal International Networks (NBCUIN) have signed a new advertising representation agreement, committing Foxtel Media as the representative for advertising sales for the broadcaster’s E! and Universal TV channels for multiple years.

The deal comes on the back of a content partnership with Foxtel and NBCUIN which will include the broadcaster’s content across Foxtel’s broadcast, on demand and streaming platforms.

NBCU’s Chris Taylor with Foxtel’s Amanda Laing

The key titles involved in the partnership include E!’s Keeping Up With The Kardashians, E! People’s Choice Awards and Live From The Red Carpet award shows, in addition to fan favourites on Universal TV such as Chicago P.D. and Law and Order franchises.

Daniella Serhan, Foxtel Media’s director of partnerships, said the new deal will extend the offering the sales business can bring to brands.

“This deal helps Foxtel Media to cement our position as the masters of premium video in Australia, allowing us to further enrich our broadcast and VOD offering to advertisers.

“Over the many years we’ve worked with NBCUIN we’ve executed numerous partnerships that have helped brands connect with key Australian audiences and deliver true business results. For example, the ongoing partnership between E! and Chemist Warehouse. The deal provides access to the biggest red-carpet events in the entertainment world, plus a presence on flagship E! programming across the year.

“As we continue to work closely with these broadcasters to offer advertisers the most innovative video ad formats, we look forward to continuing the fantastic integration work and provide even more value to advertisers and audiences in the years to come.”

2019 saw Foxtel Media launch new ad formats, in partnership with NBCUIN, including the one-minute M-Break. The new format reduces the standard ad break by half and gives time back to viewers, whilst providing them with a more engaging advertising experience.

Chris Taylor, managing director, Distribution and Networks, ANZ, NBCUI said: “I look forward to an on-going and successful partnership with Foxtel Media as they embark on a new era of advanced advertising across linear broadcast and on-demand television. Innovative initiatives like their M-Break ad format, coupled with NBCU’s premium range of top-quality content and compelling channel brands, remains a strong offering for advertisers.”


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