Foxtel moves creative account from DDB Sydney to Saatchi & Saatchi
Foxtel has moved its creative account from DDB Sydney to Saatchi & Saatchi, following a multi-agency review.
DDB was appointed to the creative account in July 2018. Prior to that TBWA executed Foxtel’s creative work.
Kieran Cooney, Foxtel’s chief marketing and sales officer, said that it was the ‘right time’ to shift the account.
Unfortunately, no amount of swapping agencies will change the fact your core product is horrible and over priced.
other clients make more headlines, but Foxtel are an underrated choice as one of the very worst marketers in Australia to have as a client
bullying, cheap, disorganised and promiscuous.
100%
Shuffling deck chairs on the Titanic…
I’m sure it won’t be a big disappointment to DDB except for maybe a few dollars they miss out on. They’ve done an amazing job creatively and this is how they get treated. Foxtel should be ashamed of how they treat agencies.
Invest in great content like Netflix and stop thinking you are still the only player in the market.
Here they go again. Always easier to blame the agency rather than the CMO. DDB can finally breathe a sigh of relief. Saatchi’s, you have no idea what you’re in for. Good luck!
Foxtel is thankless.
They make Vodafone look good as clients.
I have Foxtel, Netflix and Stan. Last night I could not find anything interesting to watch on television.
Anyone offering odds on a new logo in the next 12 months?
Shocking client changes agencies after 18 months having changed agencies 18 months before that.
Nothing like a foxtel article to stir some comments.
Can we have a poll on the worst client in Australia? Vodafone versus Foxtel
Surely Foxtel must hold the record for the account that has changed agencies more than any other brand since its launch. It will not be around in 2 years time because it’s overpriced and one gets bored with watching constant repeats…nothing new to see here…everyone please move on.
Vodafone probably win.
Aus Post are a contender too – they seem to pitch most years. Crown Bet too
looks like you can’t even roll it in glitter….
S & S have just been given a hospital pass. Good luck growing that business! You’re going to need it. Foxtel have been shown up by all the new players in many areas.
Too many agencies.
Too many shitty clients
No long term brand vision.
You can see it in the work.
The only work that wins awards are some one off meaningless stunts.
Clients move because they know someone At another agency who may have got them a job they didn’t deserve.
Because they’ve written a shitty brief.
Because they need to fill their time.
Meanwhile some media companies are left unchecked as clients don’t care or understand what they do – so they’re being secretly ripped off by some of the biggest media agencies in Australia whilst they’re chasing a new TV spot that they’ll change in 6 months.
When you add in the old boys club at the top…..
It’s a mess.
In 2 years Foxtel have gone from to ‘bad joke’ to completely irrelevant. DDB are celebrating we hear!