Foxtel moves media buying from Mediacom to Mindshare after TV ratings irregularities



Foxtel has moved its $50m media account from Mediacom to sister GroupM agency Mindshare after “irregularities” emerged in reporting of TV ratings by the agency to a small number of its clients.

The problems relate to the post-campaign TV reports for three clients of its Sydney office – Foxtel, IAG and Yum! Brands – after questions arose over the accuracy of those figures.

In a statement today GroupM chairman John Steedman confirmed Foxtel had moved its account, and said auditors Ernst & Young were overseeing a review of practices across its four agencies Mediacom, Mindshare, Maxus and MEC. Steedman’s statement in full:  

“GroupM has become aware of certain practices surrounding the reporting of post campaign rating results, confined to a small number of Sydney-based clients within our Mediacom agency.

“GroupM and Mediacom have appointed EY as independent advisers to review its processes, reporting directly to our regional office. In the interests of ensuring this review is fully comprehensive, we have asked EY to include Maxus, MEC and Mindshare within the review.

“As of today, Foxtel has moved its business from Mediacom to Mindshare. This was collectively agreed by Foxtel, Mediacom and Mindshare.

“Contrary to industry speculation, VW is not reviewing its media buying arrangement with Mediacom.

“Some news coverage has speculated that Mediacom has overcharged its clients. Mediacom denies this.

“There has also been speculation relating to bonus airtime at Mediacom. We have addressed this proactively with specific clients and we have been open and transparent in all our communication with them. They are satisfied with the company’s cooperation and willingness to address the situation.

“We look forward to receiving EY’s report in mid-January.

“Group M and its constituent agencies are committed to acting ethically in all aspects of our business and to maintaining the highest standards of honesty and integrity. The Mediacom management has my continued support.

“Mediacom and GroupM will not be making any further comment until the completion of the audit.”

So far, more than ten staff have left Mediacom in the wake of the irregularities.


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