Ogilvy picks up Hahn following competitive pitch

HahnLion Co has awarded its beer brand Hahn to Ogilvy following a competitive pitch, Mumbrella can reveal.

National marketing director Matt Tapper said in a statement: “During the pitch process Ogilvy presented some outstanding work and showed some terrific synergies with the Hahn brand.

“Lion’s focus is firmly set on driving growth through innovation and we were impressed with the similar goals displayed by Ogilvy. We look forward to working with all of the team there.”

The creative account, along with other beer brands James Boag and James Squire, was put out to pitch in October, with Hahn incumbent Whybin\TBWA Sydney declining to be involved in the process.

It follows on from Lion awarding its media account for its alcohol brands to Bohemia.

Mumbrella understands Host and The Monkeys were vying for the business and are involved in the pitch for the other brands.

It is understood Lion Co are looking to have a roster of agencies who can work across all the beer brands rather than agencies working in silos on specific accounts. BMF currently holds Tooheys New, Tooheys Extra Dry, Tooheys Five Seeds, Tooheys Platinum, West End Draught, XXXX and Withers Hill.

Ogilvy CEO David Fox said: “We were thrilled to be chosen to lead Hahn Super Dry for Lion. The opportunity is big and the fact we are back on the Lion agency roster is a huge coup for Ogilvy.”

For Ogilvy the win comes at a crucial time having lost the Vodafone account to Cummins & Partners and is currently on alert for the BMW/Mini account which is still out at pitch.

Ogilvy Sydney clients include KFC, Coca-Cola and Rabobank.

Hahn’s most recent campaign has seen the brand giving entrepreneurs the chance to bring their ideas to life through its Hahn Jumpstart program that will reward the most innovative blueprint with a $20,000 windfall.

The only TV work Whybins did for the brand was the “That Superdry taste” campaign.

Miranda Ward


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