Foxtel pushes mobile users from Foxtel Now to Foxtel Go for an ‘even better mobile experience’

Subscription TV provider Foxtel has decided to put all its eggs in the Foxtel Go basket for mobile users, pushing them towards the app and away from its Foxtel Now platform.

Foxtel Now will still be the streaming app for all other devices, including smart TVs and game consoles, with just mobile and tablet users being forced to switch to Foxtel Go. The change will begin from September 17.

Foxtel Now will no longer be the app of choice for mobile viewing

Foxtel chief product and strategy officer Alice Mascia said the decision is a reflection of the time and effort the business has put into the Foxtel Go platform.

“We have been investing in the Foxtel Go app to provide all our customers with the best of TV and on demand on their mobile device,” said Mascia.

“By focussing on one app, we will also add more value for Foxtel Now customers by providing access to popular features and support from Foxtel Go that were previously unavailable on the Foxtel Now app.”

Users of the Foxtel Kids app will also be directed to use Foxtel Go from September 17.

Foxtel Go can be registered on multiple devices and can be watched on up to two screens at the same time.

The Foxtel Go app will allow users to access a preview screen with trailers, an expanded Kids homepage and support for both Android 10 and iOS 13. Foxtel Go is available to all Foxtel and Foxtel Now users as part of their subscription.

“Foxtel Go means Foxtel customers and their families never need to miss out on big sporting moments or new drama, anytime, anywhere when they’re away from the big screen or away from home,” said Mascia.

Foxtel Go first launched in 2012, initially as an iPad app, before being renamed in 2017 and ‘brought back’ in 2018. Foxtel Now began life as Foxtel Play, before being renamed in 2017 and then rebranded shortly after as part of its ‘official launch’.

This latest announcement follows a series of updates from Foxtel, including the rebrand of its sales arm Multi-Channel Network (MCN) to Foxtel Media, the ‘revolutionary’ integration with Netflix and a revamp of its advertising offering.

The provider has also rebranded its lifestyle package, changed its entertainment offering and launched a new channel this year, all in a bid to “improve value for subscribers”.

The changes come as News Corp’s results for FY1819 showed a 19% drop in profits for the platform and a reported bailout figure of $500m.


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