Foxtel pushes mobile users from Foxtel Now to Foxtel Go for an ‘even better mobile experience’
Subscription TV provider Foxtel has decided to put all its eggs in the Foxtel Go basket for mobile users, pushing them towards the app and away from its Foxtel Now platform.
Foxtel Now will still be the streaming app for all other devices, including smart TVs and game consoles, with just mobile and tablet users being forced to switch to Foxtel Go. The change will begin from September 17.
Foxtel Now will no longer be the app of choice for mobile viewing
Foxtel chief product and strategy officer Alice Mascia said the decision is a reflection of the time and effort the business has put into the Foxtel Go platform.
“We have been investing in the Foxtel Go app to provide all our customers with the best of TV and on demand on their mobile device,” said Mascia.
“By focussing on one app, we will also add more value for Foxtel Now customers by providing access to popular features and support from Foxtel Go that were previously unavailable on the Foxtel Now app.”
Users of the Foxtel Kids app will also be directed to use Foxtel Go from September 17.
Foxtel Go can be registered on multiple devices and can be watched on up to two screens at the same time.
The Foxtel Go app will allow users to access a preview screen with trailers, an expanded Kids homepage and support for both Android 10 and iOS 13. Foxtel Go is available to all Foxtel and Foxtel Now users as part of their subscription.
“Foxtel Go means Foxtel customers and their families never need to miss out on big sporting moments or new drama, anytime, anywhere when they’re away from the big screen or away from home,” said Mascia.
Foxtel Go first launched in 2012, initially as an iPad app, before being renamed in 2017 and ‘brought back’ in 2018. Foxtel Now began life as Foxtel Play, before being renamed in 2017 and then rebranded shortly after as part of its ‘official launch’.
This latest announcement follows a series of updates from Foxtel, including the rebrand of its sales arm Multi-Channel Network (MCN) to Foxtel Media, the ‘revolutionary’ integration with Netflix and a revamp of its advertising offering.
The provider has also rebranded its lifestyle package, changed its entertainment offering and launched a new channel this year, all in a bid to “improve value for subscribers”.
The changes come as News Corp’s results for FY1819 showed a 19% drop in profits for the platform and a reported bailout figure of $500m.
What a clusterf#$K
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“Foxtel Go first launched in 2012, initially as an iPad app, before being renamed in 2017 and ‘brought back’ in 2018. Foxtel Now began life as Foxtel Play, before being renamed in 2017 and then rebranded shortly after as part of its ‘official launch’.”
My head just exploded reading that…
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Foxtel Now or Foxtel Go or whatever.! Sick to death of all this crap and the poor overpriced service chock full of bloody adds. When Foxtel started it was proclaimed as add free! Well that didn’t last long.neither has their loosing some sports Channels then coming up with Kayo to fleece more out of you. Especially when you used to get most of these in the platinum package.
Fed up and will pull the pin and just go with Stan and Netflix at fraction of the costs.
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Foxtel Go Away
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So the app on non-smartphones, as well as the name of the streaming-only subscription service itself, as well as the name of their streaming box, will continue to be called Foxtel Now??? What a total s***show.
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Why does it even need another brand? Streaming could simply a package under the Foxtel brand.
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Switched over this morning.
Now I get ads before the start of every episode. F**king great.
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Because Foxtel do not want to provide a streaming service that doesn’t come bundled with the inordinately expensive Foxtel home package.
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Don’t spend your money with Foxtel. There’s a million other ways to get content, ones that are a hell of a lot cheaper too.
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Just switched this morning. Unskippable ads before every episode. On a paid subscription.
…and they still don’t have a native Apple TV app.
Poor customer experience all round for the most expensive streaming service in Australia.
Once Disney+ & Apple TV launch, there is no justification for the Foxtel consumer model centred around by a piece of hardware.
Get a VPN and a good o/s download for HBO & Showtime shows. Everything else you can definitely live without.
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Just switched this morning. Unskippable ads before every episode. On a paid subscription.
…and they still don’t have a native Apple TV app.
Poor customer experience all round for the most expensive streaming service in Australia.
Once Disney+ & Apple TV launch, there is no justification for the Foxtel consumer model centred around by a piece of hardware.
And with Kayo, there is no need for Foxtel Sports.
Get a VPN and a good o/s download for HBO & Showtime shows. Everything else you can definitely live without.
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…if Netflix had shitty sub-brands like ‘Netflix There’, or Stan had a tablet-owned offering called ‘Stan Smile’.
Of course they don’t. That would be fucking idiotic.
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??? thank you FOXTEL for the much needed brand and marketing chuckle for a Tuesday
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What about Kayo? Another duplicated app
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There’s a strategy to this?
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Absolutely shitting themselves and for good reason.
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I have been a customer since the beginning of the Austar/Foxtel inception.
The content/product has gone backwards in so many ways over the years, it would take me forever to detail.
The product is simply just not worth the money.
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