DAN’s Scorch iProspect names Scott Abbott as GM

The Dentsu Aegis Network’s digital marketing agency, Scorch iProspect, has promoted Scott Abbott to general manager and Morgan Rees to head of client partnerships, both newly-created roles.

Abbott joined Scorch as head of digital from iProspect London last year, while Rees has held a series of senior positions in the business over a decade.

(L-R) Morgan Rees and Scott Abbott

“Scott and Morgan possess deep understanding of the digital economy. They have consistently delivered creative and highly intelligent solutions, and demonstrated leadership and commitment to our clients and staff over their tenures,” said Terence Hooi, Scorch iProspect’s CEO and founder.

Abbott, in his new role, will be responsible for both local and international Scorch business, in addition to Scorch’s media optimisation engine, Kingston.

“Now, more than ever, brands and advertisers are seeking holistic digital and creative solutions that can be executed efficiently, effectively and with scale and agility,” Abbott said.

“Our combination of proprietary technology, performance heritage and creative capabilities are a unique and powerful proposition. It’s with a great sense of excitement I look to the future as our progressive and innovative business continues to evolve.”

The appointments are the latest in a series of both new arrivals and exits for holding group DAN, as it continues to restructure its agencies under Henry Tajer, who was named CEO in January.

In late May, a few months into Tajer’s tenure, DAN made a number of executives redundant, including Adrian Roeling, president of Amplifi, Nick Seckold, managing director of iProspect, and Andrew Hewett, head of public affairs and communications for DAN.

Amplifi’s head of programmatic Luke Manley was made redundant in July, following Michael Bass’ appointment as Amplifi’s chief investment officer two weeks earlier, who stepped into the role following Ashley Earnshaw becoming CEO of DAN media agency Vizeum.

Carat managing director Simon Williams also departed in July after Sue Squillace was named CEO.

Last month, Angela Tangas became the holding group’s chief commercial officer, while Daniel Isaac was appointed as the agency’s CEO. Also in August, Erik Hallander was promoted to Isobar ANZ CEO, ahead of the departure of DAN veterans Nick Swifte and Indy Khabra last week. Earlier this month, Mitchell McBeath resigned from the role of Columbus national MD.

The extreme shake-up follows the loss of significant accounts across the holding group, including Super Retail GroupVirgin AustraliaAsahiMondelēz InternationalAmart, and Bega. Recently, however, Carat retained the $50m Medibank and AHM account.

DAN acquired Scorch to form Scorch iProspect in 2016.


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