Foxtel relaunch their music service AIR
Foxtel is relaunching their music service with 30 new channels catering to kids, indie-music fans, RnB and metal, partnering with other music-related media such as Fasterlouder and So Fresh.
The announcement:
NEW SOUND OF AIR ON FOXTEL
FOXTEL is relaunching its music service – AIR – with a fresh sound for its 30 digital music channels from November 1, 2011 offering four exciting new channels and three refreshed music channels.
AIR gives FOXTEL subscribers digital, high quality music, straight to their home theatre, available for free as part of the Get Started package.
AIR plays music for every mood around the clock, 100 percent ad free and break free, with no interruptions, DJs or voice-overs.
The 30 channels cover different music genres featuring thousands of tracks old and new, AIR provides a huge depth and variety of music – all available in one place.
The four new channels launching November 1 include SO FRESH (Channel 833), DIVAS (Channel 832), KIDS ZONE (Channel 841) and FASTERLOUDER (Channel 855):
- SO FRESH: This new AIR channel will play songs from the biggest selling pop music compilation CD in the country. Sample play list includes Pink, Beyonce, Britney, Lady Gaga, and Black Eyed Peas
- DIVAS: Showcases the best female singer/songwriters on one compilation music channel. Sample play list includes artists such as Beyonce, Lady Gaga, Delta, Aretha Franklin, Shirley Bassey, Katy Perry, and Amy Winehouse.
- KIDS ZONE: This channel will be a musical ‘safe zone’ for kids targeting different ages over different day parts. The format will be; Weekdays 9.00am to 3.00pm for 0‐4 years playing music from artists such as The Wiggles, The Fairies, Hi 5, Dora The Explorer, and Go, Diego Go; Weekdays 3.00pm for 4-11 years playing music from artists such as The Jonas Brothers, Hannah Montana, GLEE, Miranda Cosgrove, Abba, Guy Sebastian, and Delta Goodrem; and weekends and school holidays will be a refreshed mixed playlist for children aged 0-11 years.
- FASTERLOUDER: FasterLouder is the leading live music website in Australia. Targeted at Triple J listeners, this channel will play indie skewed artists on rotation. Sample playlist includes as Boy & Bear, Cold War Kids, Death Cab for Cutie, Foster the People, Lykke Li, Tame Impala, The Kills, and The Middle East.
The three refreshed music channels include ROCK CLASSICS (Channel 835), MODERN ROCK (Channel 849) and METALHEADZ (Channel 858):
- ROCK CLASSICS replaces ROCK which means more of your classic rock tracks from acts such as Queen, Dire Straits, Midnight Oil, Bruce Springsteen, The Rolling Stones, and The Who.
- MODERN ROCK replaces SOUNDTRACKS where you will now hear the best of the new rock acts such as the Killers, Wolfmother, Silverchair, Kings Of Leon, Foo Fighters, Powderfinger, and The Strokes.
- METALHEADZ replaces ALT ROCK and is now hard and heavy with Metallica, Bullet For My Valentine, Lamb of God, Helmet, Nine Inch Nails, and Coheed & Cambria.
- AIR is available on channel 830 which you can access via the FOXTEL TV Guide or by pressing ACTIVE on the FOXTEL Remote Control and selecting AIR ACTIVE.
AIR channel listings as of November 1:
Source: Foxtel Channels Group press release
