SBS launches Tour de France book

SBS has launched a book based on the exploits of Tour de France champion Cadel Evans.

The announcement:

SBS is continuing its commitment to delivering content across a range of platforms with the launch of Tour de France champion Cadel Evans’ most recent book, Cadel Evans: The Long Road to Paris.

An SBS book published by Hardie Grant Books, the stunning hardcover is filled with dramatic photographs and revealing insights from Australia’s cycling hero. It will also be available on iTunes as an e-book.

Cadel Evans: The Long Road to Paris is the first fixed format enhanced SBS Book published in the e-book space. It will be available from today and is supported by a cross-platform marketing campaign.

The campaign includes a discounted book offer to SBS Feast magazine subscribers, in-store promotion, a book and event tour in November, extensive media coverage and a social media campaign.

SBS National Manager, Consumer Publishing and Brand Extensions, Sharon Ramsay-Luck said: “Cadel’s victory was one of this year’s most watched events on SBS and it united Australians. This book will go one step further in showing people exactly what it takes to not only take on this gruelling challenge, but to come out on top.”

Hardie Grant Publisher, Pam Brewster, said: “We’re thrilled to not only be launching this wonderful book from Cadel following his amazing Tour de France win, but also to be able to offer it to consumers as a fixed-format illustrated e-book.

“The great new e-book technology also allows us to include eight video pop-ups containing exclusive footage of Cadel talking about his career.”

Cadel Evans: The Long Road to Paris book is available from 1 November at the SBS Shop online and will retail at $39.95 and fixed format illustrated e-book at $14.99.

Source: SBS press release


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