Foxtel restructures sales and marketing departments, resulting in further redundancies

A number of changes have taken place across subscription TV provider Foxtel’s sales and marketing departments, with the restructure aiming to bring Foxtel and Fox Sports closer together to work as one team.

The restructure has resulted in structural changes across the sales, creative, brand and media and planning departments, as well as some new leadership appointments across the departments. All new roles will report to chief marketing and sales officer Kieren Cooney.

Mumbrella understands approximately a dozen redundancies have occurred as a result of the restructure and chief revenue officer – retail Marco Miranda has left the business.

The new roles will report in to chief marketing and sales officer Kieren Cooney

Retail and commercial sales have been combined under one dedicated sales division which will be led by Steve O’Connor, chief revenue officer (retail and commercial).

The three existing creative teams – Felix, FNA Creative and Fox Sports Creative – have been unified as one team in a bid to create better brand consistency across the Foxtel Group. Guy Sawrey-Cookson has taken on the role of group creative director and Mat Harrington is general manager, creative services.

Arianna Saita, who joined Foxtel earlier this year, has been appointed chief of brand marketing on a permanent basis and the planning and operations and media teams have been formalised into one team under Shaun Kesby as director, planning and media.

Cooney said of the changes: “We have a very talented team across sales and marketing. The recent structural changes and leadership appointments now set us up to work as a unified team across the Foxtel Group to improve the customer experience and deliver on our business priorities.”

Foxtel has struggled with a series of departures in its marketing department, including Jo McAlister, director of content marketing; John Casey, group director of marketing; Andrew Mulready, general mamager of advertising sales and brand partnerships; Adam Ballesty, head of sport marketing; and CMO Andy Lark. Foxtel’s sports streaming platform Kayo also saw its chief sales and marketing officer, Carly Loder, depart.

Foxtel’s sales arm Foxtel Media recently announced a rebrand from MCN and rolled out new ad formats for the subscription TV platform. Foxtel also recently revealed a partnership with streaming service Netflix which will enable consumers  to access it via the Foxtel interface.


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