Foxtel restructures sales and marketing departments, resulting in further redundancies
A number of changes have taken place across subscription TV provider Foxtel’s sales and marketing departments, with the restructure aiming to bring Foxtel and Fox Sports closer together to work as one team.
The restructure has resulted in structural changes across the sales, creative, brand and media and planning departments, as well as some new leadership appointments across the departments. All new roles will report to chief marketing and sales officer Kieren Cooney.
Mumbrella understands approximately a dozen redundancies have occurred as a result of the restructure and chief revenue officer – retail Marco Miranda has left the business.
The new roles will report in to chief marketing and sales officer Kieren Cooney
Retail and commercial sales have been combined under one dedicated sales division which will be led by Steve O’Connor, chief revenue officer (retail and commercial).
The three existing creative teams – Felix, FNA Creative and Fox Sports Creative – have been unified as one team in a bid to create better brand consistency across the Foxtel Group. Guy Sawrey-Cookson has taken on the role of group creative director and Mat Harrington is general manager, creative services.
Arianna Saita, who joined Foxtel earlier this year, has been appointed chief of brand marketing on a permanent basis and the planning and operations and media teams have been formalised into one team under Shaun Kesby as director, planning and media.
Cooney said of the changes: “We have a very talented team across sales and marketing. The recent structural changes and leadership appointments now set us up to work as a unified team across the Foxtel Group to improve the customer experience and deliver on our business priorities.”
Foxtel has struggled with a series of departures in its marketing department, including Jo McAlister, director of content marketing; John Casey, group director of marketing; Andrew Mulready, general mamager of advertising sales and brand partnerships; Adam Ballesty, head of sport marketing; and CMO Andy Lark. Foxtel’s sports streaming platform Kayo also saw its chief sales and marketing officer, Carly Loder, depart.
Foxtel’s sales arm Foxtel Media recently announced a rebrand from MCN and rolled out new ad formats for the subscription TV platform. Foxtel also recently revealed a partnership with streaming service Netflix which will enable consumers to access it via the Foxtel interface.
topics
Adam Ballesty
Andrew Mulready
Andy lark
Arianna Saita
Carly Loder
Foxtel
Foxtel Media
Guy Sawrey-Cookson
Jo McAlister
John Casey
kayo
Kieren Cooney
MCN
Shaun Kesby
Steve O'Connor
Feels like there is a market for personal insurance against stupidity
Feel for the people who end up in the firing line
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The turnover! The resulting toxic culture and lack of leadership trust!
God help the folks left behind.
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Foxtel can you read me? Hello? Keep Kayo sports improve it and get rid of your Foxtel !
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Foxtel can you hear me? Hello? Keep Kayo Sports, improve it and get rid of Foxtel !
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The interesting thing is that the work produced, regardless of the staff turnover, is pretty good. I don’t know any of the in-house marketing team there, but that Game of Thrones thing was awesome. The ball thing was awesome too.
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Foxtel has two OTT brands
Foxtel = entertainment
Kayo = sport.
Patrick is making this happen.
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So sick of repeats on tv hits, and other stations
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Bring back Epl reduce the cricket coverage and a lot of the American networks and reduce the cost and then more people will be paying for and watching foxtel
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I have remained a loyal customer of Foxtel, even though i have to watch so many repeats, i am staying with Foxtel because being a pensioner i really struggle each month but i have become very dependent on my ol shows. The service department have always tried their best for me and because of that reason alone i believe they are trying their outmost to keep us happy. Congrates on looking after old customers.
Thank you.
Jeanne D’Arcy
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I’m sure Frainey is still sitting pretty and unscathed!
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Reduce cricket coverage, after the success of last summer on foxtel lololololol
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There’s a restructure every 3 months!
Shifting deckchairs on the Titanic.
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Unless Foctel understands the pricepoint of streaming media, it will end up in the bin with the Yellow Pages and Kodak. No one wants to pay $50 or more per month for old reruns and what used to be on free TV. the model is old, outdated and Netflix’s growth should be a clear message. how about “subscribe today for $1 per channel, no contract no minimum channels. The old notion of having “packages of useless channels” is like buying an album in the 70’s to get one song. Wake up Foxtel! your offering is not competitive!
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If there was a captain that could resurrect the Titanic it would be Patrick. Brilliant, with a vision. Foxtel is full of dead wood that is currently going through a much needed reshuffle. The improvements to the product over the last 6 months have been solid (Netflix integration). Kayo is a market leading product. New OTT services and improved pricing coming down the pipe + market leading content (HBO, Sport). Foxtel are turning a corner.
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Tim, we heard you. We were just ignoring you.
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Bring back Kim Williams! Visionary Aussie leader, too many calls go to Philippines and South Africa…. can’t get an Aussie to answer a call and looks like the exec team for the Foxtel is the same as it’s now full of Sky Europe cronies… I’m switching off
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That’s just the start. Foxtel have recently outsourced the entrie IT department to India (TCS) resulting in close to 100 redundancies
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HE WILL DO ALRIGHT OUT OF THIS JUST U WAIT AND SEE
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