Former Allure Media CEO Jason Scott to head up MiQ

Allure Media’s former CEO Jason Scott will now be chief executive of marketing intelligence company, MiQ.

Allure Media, which had publishing titles including Business Insider, Gizmodo and Popsugar, was formerly owned by Fairfax. It was then merged with the Pedestrian Group, after Nine acquired Fairfax.

Scott has held roles at Microsoft, Havas and Allure

Scott departed during the transition.

Now, he will be charged with expanding MiQ across Australia and New Zealand. It’s a newly created role, and he will report into MiQ global president, Richard Dunmall.

Dunmall said Scott is a known and respected leader in the space.

“We’re really excited to bring Jason on board to lead MiQ’s next phase of growth in such a key market. He has great digital credentials, having run successful businesses like Allure Media and Ninemsn during times of big expansion, and is a well-known, respected and liked character across the Australian and New Zealand markets. I am confident that our ANZ clients will enjoy even stronger business outcomes as a result of Jason’s leadership,” he said.

Scott said he is excited for the new gig.

“Since launching in 2010, MiQ has consistently proven itself as a force to be reckoned with in all operative markets, guided by its ambition to be the world’s leading independent marketing intelligence company,” he said.

“Australia and New Zealand are crucial markets in MiQ’s strategic plans, and being at the centre of that growth is both a great honour and a great opportunity. I’m thrilled to join a team that prioritises professionalism and delivers incredible work.”

MiQ has provided market intelligence and analytics to companies including American Express, Avis, Unilever, Group M and Publicis.


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