Foxtel reveals new look loyalty program and partnership with Live Nation Australia

Foxtel has announced a new look loyalty program Foxtel Rewards and a partnership with live entertainment company Live Nation Australia that will give Foxtel Rewards members exclusive access to live music events.

The announcement:

Foxtel today announced a new look loyalty program Foxtel Rewards, previously known as Foxtel First and a new partnership with the world’s leading live entertainment company, Live Nation Australia to bring its Foxtel Rewards members for the first-time unrivalled access to tickets and money can’t buy experiences across unmissable live music.

With thousands of tickets to the best live entertainment, Foxtel Rewards will roll out the red carpet to extraordinary entertainment experiences across the most anticipated Live Nation Australia tours. From VIP experiences to meet and greets with the stars, invitations to exclusive pre-show parties and reserved ticket allocations only available to Foxtel Rewards members.

As Australia’s premier entertainment loyalty program, members will be able to enjoy a slate of huge local and global talent like never before, with upcoming Live Nation tours including the likes of Billie Eilish, Dua Lipa, Tim Minchin, Alanis Morissette, Backstreet Boys, Rod Stewart and many more.

Lisa Cronin, Director of Customer Marketing and Loyalty said: “At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers”

“We are looking forward to bringing Foxtel Rewards members deeper connections to their favourite artists and the music they love”, said Greg Segal, President of Brand Partnerships, Live Nation Australia. “We know the Foxtel Rewards program will make these experiences even more memorable for members”.

Foxtel Rewards will bring an enhanced sport offering to their members with action packed live sporting events so fans can cheer from the sidelines, meet sporting heroes and score tickets as part of regular giveaways. The program will deliver access all areas to some of the biggest cricketing matches across the summer months including The Ashes, One Day International, T20 World Cup and the Big Bash League in addition to NRL, AFL and Supercars events across 2022. Through ‘watch and win’ competitions, members can elevate their experience with access to the Foxtel Rewards Lounge to enjoy fully catered premium seating benefits.

To complete the Foxtel Rewards offering, members will also be able to unlock premium movie tickets, bonus and exclusive content, behind the scenes previews of their favourite shows, attend VIP events and win money can’t buy experiences. Plus, select members will access technology upgrades for the best Foxtel experience.

Foxtel Rewards is free to join for all Foxtel residential customers with a set top box only (excluding Foxtel from Telstra customers).

Source: Foxtel media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.