News

Foxtel to hike subscription prices

Foxtel has informed customers that a number of subscription package prices will be increasing, as the pay TV provider prepares for ballooning sports and licensing rights.

Starting from March 1, the price for the ‘Platinum’ and ‘Platinum with Netflix’ packages are increasing by “between $2 and $3 per month”. Customers were notified of this change on Wednesday afternoon.

Foxtel said the price hike “ensures we can continue to invest in the latest technology and deliver the best in entertainment and live sports” but ensures viewers there is “plenty to look forward to in 2025, with a lineup of global favourites and Foxtel originals”.

The live sports aspect is of key significance to Foxtel’s future, with the recent sale of the group to UK-based sports streaming platform, DAZN. CEO Shay Segev has indicated the company will be making large investments in sporting rights.

“We are committed to supporting and investing in Foxtel’s television and streaming services, across both sports and entertainment, using our world-leading technology to further enhance the viewing experience for customers,” Segev said last month, upon the announcement of the $3.4 billion deal.

“We are also committed to using our global reach to export Australia’s most popular sports to new markets around the world, and we will continue to promote women’s and under-represented sports.”

This will be music to ARLC chairman Peter V’landys, who told the Daily Telegraph he is looking to lock in the next round of NRL broadcast rights by mid-year, drumming up a bidding war by mentioning that Paramount and Amazon have shown interest.

“We have got the most valuable rights in Australian sport. Last year we were the most viewed sport in Australia,” V’landys told the publication.

“It will also depend on if someone else wants the rights and there will be plenty of parties wanting the rights.

“The way free-to-air TV is going – sport, reality TV and news is their whole ball game. They are not competing for the other content anymore.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.