OMA says ‘eat your veggies’ in new public health campaign

The Outdoor Media Association has launched this year’s ‘fresh veg, deliciously affordable’ campaign, with the goal to highlight the affordability of fresh produce in a cost-of-living crisis, and the “versatility and benefits of fresh veggies”.

The campaign is a partnership between the OMA, long-standing partner Health and Wellbeing Queensland, and new partner AUSVEG – the peak body for Australia’s vegetables, potatoes and onions industry. It focuses on research that found Aussies are eating just 1.8 serves of vegetables daily, and aims to encourage Australians to add one more serve a day.

The campaign launches today and will run through February.