F.Y.I.

Foxtel’s Sci Fi channel rebrands as SF

July 18, 2012 12:10

Foxtel has rebranded its Sci Fi channel to SF with brand consultants Ink Project. The channel will carry the new tagline “we are sci fi”.

The announcement:

The SCI FI Channel was launched in Australia in 2006 and is one of the most popular tier offerings on FOXTEL.

The new SF rebrand was born from a partnership between the SCI FI channel team and award winning brand consultants Ink Project with a mission to maintain the loyalty of core viewers and excite and delight those new to the channel.

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