LifeStyle Food unveils rebrand

Foxtel’s LifeStyle FOOD channel has created a new brand look including new logo.

The announcement:

Foxtel’s LifeStyle FOOD, Australia’s only 24‐hour food television channel, has unveiled a brand new look, creating a better food experience for viewers that is accessible, energetic and colourful.

Launching eight years ago, LifeStyle FOOD is home to a smorgasbord of delicious programming, watched by over 1.4 million viewers each week.

FOOD’s signature programs include MasterChef UK, Great British Menu and Come Dine With Me, plus Cake Boss with baking superstar, Buddy Valastro. Brand new series of key local productions, Cheese Slices with Will Studd and Adrian Richardson’s Secret Meat Business, are set to premiere later this year.

As part of the rebrand, viewers will be treated to new channel imagery, including a refreshed logo and a tweaked colour palette of red, blue and yellow, along with updated audio and redesigned on-air navigation.

The star of the show is LifeStyle FOOD’s new look logo, which has been refreshed to ensure it stands out in the marketplace, both on and off-air.

“The brand has a continually growing presence in media, across print, outdoor, online and on the ground marketing events, and we wanted to redesign the FOOD logo to accommodate this,” said Jens Hertzum, Creative Director, LifeStyle Channels. “I am extremely happy with our striking solution; a logo that is legible, warm and functions beautifully across all brand contact points.”

The channel continues to be the first to discover and create celebrity chefs and will launch Chef Confessionals in the coming month. In these brand new series of on-air idents, some of LifeStyle FOOD’s favourite chefs will reveal tidbits about their favourite ingredients and foodie moments. Look out for Chef Confessionals from both local and international chefs, including Maggie Beer, John Torode, Rick Stein, Miguel Maestre, Adrian Richardson, Stefano de Pieri and Will Studd.

FOOD’s refresh also coincides with Cake Month; a celebration of LifeStyle FOOD’S best baking programs. To support Cake Month, we’re inviting viewers and home bakers to “Join the Cake Revolution” on LifeStyle FOOD’s facebook page. The Cake Revolution facebook app allows users to upload a picture of their most spectacular cakes and encourage friends to vote for them for a chance to win over $8,500 in Kenwood baking appliances. FOOD’s facebook fan database has already grown 25% in the first five days of the campaign alone, confirming Australia’s incredible passion for cakes!

To take a look at the channel’s brand new look, tune into LifeStyle FOOD (Channel 118) and to be part of the Cake Revolution, visit http://apps.facebook.com/cakerevolution/.

LifeStyle FOOD… Entertaining everyday.

Source: LifeStyle Food press release


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