Frank is a virgin to disasters
He’s one of the luckiest travellers on earth and is a creation ironically being used to capture the international travel insurance market.
Sydney ad agency The Works has created Fortunate Frank, an animated character who blithely avoids near-certain mishaps which would otherwise put him at the mercy of overseas medical staff and bureaucratic officialdom.
The 30 second spot began airing last night and launched Virgin Money Australia’s new Virgin Travel Insurance arm, representing an expansion of its business.
The new campaign is part of a 20 per cent increase in advertising spend by Virgin Money, with the company in partnership with Allianze Global Assistance to provide for all manner of travelling nightmares including theft, illness, cancellations and more.
The message is that Fortunate Frank has more luck than most – and that it’s always better to be prepared for disasters.
“We know Australians love to travel and experience adventure, but even the best laid plans can go horribly wrong,” said Danielle Williams, marketing director for Virgin Money Australia.
The campaign will also feature heavily on social media sites.
Credits:
Virgin Money Australia:
- Stephanie Pierce, Campaign Manager;
- Ken Bryan, Head of Insurance
Creative Agency: The Works
Content Agency: Contently
Media Agency OMD.
Not related to that *other* Frank in insurance?
http://switchtofrank.com.au/
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https://www.youtube.com/watch?v=iCCJxnyhfm4
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How can Virgin do something as awesome as Doug Pitt, then turn out this tripe?
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All Virgin Brands are seperate to eachother, from my understanding they just pay royalties for the name! So Virgin Mobile is seperate to Virgin Money!
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