Fred Hollows Foundation searches for world’s happiest advertisement

The Fred Hollows Foundation is asking its supporters to nominate the world’s happiest TV advertisements on the Foundation’s social media sites as it seeks to name it’s newest commercial the world’s happiest. The Foundation claims its newest commercial, created by Madigan Communications, is the world’s happiest TV ad.

The Foundation wrote on its Facebook page: “We think our new ad is the world’s happiest, but as there is no “official” competition, we have a problem and we would love your help. The only judge that really matters is number of views. So please watch and share – if we get enough people watching and agreeing, this ad will be declared the world’s happiest by you, the people. You can’t argue with the internet! And please post other happy ads you like – we want to see all the other great ads out there competing for the title of World’s Happiest Advertisement!”

The commercial features individuals experiencing improved sight as result of the work of the Fred Hollows Foundation set against an uplifting tune and asks for donations of $25 which “can improve someone’s sight” and “will change someone’s life”.

David Britton, the Foundation’s director of public affairs said: “We think we have had a go at making the world’s happiest TV ad, but we’d love to see the other great, happy advertisements that are out there.”

Madigan Communications’ Dee Madigan said: “The charity category is crowded with competitors all using the same tactics to reach the consumers- guilt and shock. Not only is brand differentiation a problem but so is getting the right response from people, because often they actively tune out distressing imagery.”

Britton said: “We really wanted to make an advertisement that was happy, uplifting and inspiring because those are the feelings that come with restoring sight. Everyone who is part of supporting our work deserves to share those feelings and we hope that’s what this ad achieves.”


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