Morning Update: Nov 6 – New Lego ad ‘perfect’; AOL’s revenue rises; PR director fired for careless tweet

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

BuzzFeed: Lego’s First TV Ad In 30 Years Is Perfect

“Nothing else needs to be said.”

“The public relations director for Newport Beach’s official marketing firm, Visit Newport Beach, Inc., was fired Monday for a “careless and regrettable tweet,” he sent out last week after the deadly shooting at Los Angeles International Airport, officials reported.”

The New York Times: AOL’s Revenue Rises 6& but Profit Falls Sharply

“AOL, the giant online-portal-turned-media company, on Tuesday reported third-quarter revenue of $561 million, up 6 percent from the period a year earlier.”

AdWeek: Ad of the Day: Children’s Charity Amazingly Shows How Giving Is in Our Nature

“Civilization may have made us more selfish, but humans are still apes—and as such we have an innate instinct to share, which we should honor, according to an interesting new campaign for a children’s charity in Brazil.”

Mashable: In-Store Advertising Will Soon Look You Straight in the Eye

“The next time you’re waiting to pay at Tesco, the ads you’re watching may be watching you back. Britain’s biggest retailer is rolling out screens with built-in cameras at its gas stations that can identify people by their gender and approximate age, and customize ads based on who is watching.”

AdAge: Marks & Spencer Mashes Up Supermodels, Oz and Alice in Wonderland for Showy Christmas Ad

“Model and quintessential English rose Rosie Huntington-Whiteley plays a cross between Alice in Wonderland and Dorothy from “The Wizard of Oz” in an elaborate new Christmas commercial for U.K. retailer Marks & Spencer. The ad was released online last night and is set to break on TV later this week.”


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