Free TV campaign backed by retail and finance giants
Free TV has launched a new marketing campaign featuring testimonials from two of the medium’s biggest supporters.
Harvey Norman chairman, Gerry Harvey and Aussie chairman and founder, John Symond feature in the two TVCs and draw on their own successes with TV advertising.
The testimonials are supported by OzTam data which it says indicates that 13 million people watch Free TV each day.
The campaign will air on all free-to-air networks from this Sunday.
Haven’t these ads been around for a while? I’m sure I’ve seen them on TV at least 6 months ago. Or are these new versions of the same ads?
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I’m struggling to get the point of these ads. Granted, a bit of extra TV exposure is good for Aussie and Harvey Norman. But who is the target market?
Media buyers?
Marketers?
You’d like to think both these groups would have a pretty good understanding of the strengths and weaknesses of TV. So that just leaves me with small businesses – with their limited budget does this mean more shouty man and cheap arse, low-budget TVC’s.
Have we just seen TV commoditize itself?
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Have to agree with the Free TV people.
When TV works, it really really works well – still nothing like it at its best.
That said, its days do seem to be numbered somewhat with PVR’s or DVR’s or whatever they’re called, mind you the penetration of thPVR’s is not huge in the US where they have been around for a lot longer.
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Boring!
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Free TV: FIGJAM.
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The average punter will potentially see this as a Harvey Norman or Aussie ad – but not a very motivating one.
Clearly good for the brands, but there is no direct mention of FTA versus other ie Pay TV?
I am sure that there was a very low “media” and production budget and “talent” costs, but the respective MCN and FreeTV websites do a much better job to the target.
I think that advertising effectiveness is the issue here…
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