Free TV unveils new look to reflect changes in the Australian TV landscape

Industry body Free TV has unveiled its first brand change since 2003 with a new image and website, aimed at reflecting the changing Australian TV landscape.

The new logo and brand identity follows the launch of ClearAds in June, a rebrand for Free TV’s commercial advice division.

Free TV’s new logo

CEO Bridget Fair said the new branding was aimed at better encapsulating the new ways Australians are consuming content.

“The way Australians consume content has changed significantly over the past decade and Free TV broadcasters have changed with them, delivering new channels, new on-demand services and continuing to evolve our content offering,” she said.

“We are at an inflection point for the future of our industry, both in terms of changing viewer behaviour and the resultant pressures on our regulatory framework. With these changes in mind, the time seemed right to revitalise our brand.

Bridget Fair

“The inspiration for our new logo is television without borders, which reflects the fact Free TV Australia is a modern, future-facing organisation. It also highlights the vibrant and innovative future of the commercial free-to-air television sector,” Fair said.

The new logo and brand refresh was developed by Cre8ive, the agency also responsible for ClearAds’ rebrand.

“Cre8ive came up with a logo and brand identity that really captures Free TV’s new direction and positions us for the future,” said Fair.

Sydney-based digital agency Chook was the agency behind the new website.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.