The Block’s 15th season premiere fails to crack 1m metro viewers, but 9Gem soars to 12.0% share
The Block is back on Nine, bringing in its 15th season, but the renovation giant failed to crack 1m metro viewers with its first episode, instead drawing in 991,000.
2018 saw the show bring in 1.163m metro viewers for the premiere, up against the launches of Seven’s Little Big Shots and Ten’s Russell Coight: All Aussie Adventures, and in 2017 it drew 1.117m metro viewers against the launch of Ten’s Australian Survivor.
EVERY ? SINGLE ? SEASON ? #TheBlock pic.twitter.com/LuCod2xBrH
— The Block (@TheBlock) August 4, 2019
Last night the show went up against Seven’s Australia’s Got Talent which premiered last week and Ten’s Australian Survivor. AGT brought in 819,000 metro viewers, a slight jump from its 814,000 metro premiere on July 29, while Survivor delivered 630,000.
But The Block still performed well in the key advertising demographics of 16-39s, 18-49s and 25-54s. The show topped all three, with Australian Survivor taking the second spot, giving Nine the audience share win in metro audiences 25-54 with 22.4%, and 16-39 with 21.4%.
Nine also had a win with its coverage of day four of The Ashes test cricket series. Session one of the game between Australia and England brought in the highest number of viewers with 566,000 metro viewers tuning in. The 30-minute lunch wrap-up, which aired around 10pm AEST, brought in 429,000, and the second half of the day’s play which kicked off after delivered 399,000. Overall, the sport helped drive 9Gem to a 12.0% audience share, putting it above both Ten, which held 10.0%, and ABC on 11.0%, and helping Nine to an overall winning network audience share of 39.3%.
Seven still managed to hold onto the most-watched program overall spot though, with Seven News watched by 1.059m metro viewers above Nine News’ 993,000. ABC News delivered 642,000.
351,000 metro viewers tuned in to Seven’s AFL coverage of Carlton vs the West Coast Eagles which played on Seven in Melbourne, Adelaide and Perth, and 7Mate in Sydney. The match between the Brisbane Lions and the Western Bulldogs aired on 7Mate in Brisbane. That figure rose to 488,000 when regional viewers were added, with 140,000 of the overall viewers from Melbourne.
Nine narrowly took the lead as the most-watched channel overall for night with a 20.7% audience share above Seven’s 19.1%. Behind Nine in the network audience share, Seven held 25.6%, Ten 15.0% and ABC 14.7%.
First 3 days of Test – 9HD.
Day 4 – GEM
Well done Ch 9 – didn’t think FTA broadcasters could stuff it up any further – oh boy was I wrong.
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