Freedom Furniture sends dog in a spin in latest TV ad

Freedom Furniture has launched a new retail TV ad featuring a dog chasing its tail as part of its voucher promotion.

It is the latest animal to be used in the retailer’s advertising, with a previous execution featuring a cat lying on a sofa. The cat finds it so comfortable it can’t be bothered to chase the mouse running round in the room.

The new ad, created by M&C Saatchi, shows a dog spinning in circles chasing its tail and to its surprise actually manages to catch it.

The voice over then states: “It’s nice to get something you usually wouldn’t. Bonus $100 voucher for every $1000 you spend.”

The TV ad forms part of a wider campaign which includes press creatives, with one featuring the line: “Every woman’s dream: being rewarded to go shopping.”


  • Client – Freedom Furniture, Ingrid Barham, communications manager
  • Advertising agency – M&C Saatchi
  • Creative Director/Art Director – Graham Johnson
  • Creative Director/Copywriter – Oliver Devaris
  • Copy writer – Simone Brandse
  • Art Director – Salvatore Gullifa
  • Group Account Director – Olivia Hall
  • Account Director – Grace Reith
  • Account Manager – Larni Byrne
  • Planning Director – Mark Vadgama
  • Agency producer – Rod James (Head of TV)
  • Editor –  David Zandberg, M&C Saatchi
  • Post production – FSM
  • Director – Bruce Allen
  • Production company producer – Belinda Dean

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