Freedom Furniture sends dog in a spin in latest TV ad
Freedom Furniture has launched a new retail TV ad featuring a dog chasing its tail as part of its voucher promotion.
It is the latest animal to be used in the retailer’s advertising, with a previous execution featuring a cat lying on a sofa. The cat finds it so comfortable it can’t be bothered to chase the mouse running round in the room.
The new ad, created by M&C Saatchi, shows a dog spinning in circles chasing its tail and to its surprise actually manages to catch it.
The voice over then states: “It’s nice to get something you usually wouldn’t. Bonus $100 voucher for every $1000 you spend.”
The TV ad forms part of a wider campaign which includes press creatives, with one featuring the line: “Every woman’s dream: being rewarded to go shopping.”
Credits:
- Client – Freedom Furniture, Ingrid Barham, communications manager
- Advertising agency – M&C Saatchi
- Creative Director/Art Director – Graham Johnson
- Creative Director/Copywriter – Oliver Devaris
- Copy writer – Simone Brandse
- Art Director – Salvatore Gullifa
- Group Account Director – Olivia Hall
- Account Director – Grace Reith
- Account Manager – Larni Byrne
- Planning Director – Mark Vadgama
- Agency producer – Rod James (Head of TV)
- Editor – David Zandberg, M&C Saatchi
- Post production – FSM
- Director – Bruce Allen
- Production company producer – Belinda Dean
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Lamer than a three-legged dog.
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the look on the dogs face when it catches the tail is great.
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How coolio. Looks like M&C have really cornered the market on God’s creatures for their clients. Noah’s Ark for Optus, domestic pets for Freedom and a falcon for ANZ. Can’t wait to see a fish for Herringbone.
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