Freeview on the hunt for new creative agency

TV industry body Freeview is pitching its creative account putting incumbent It’s The Thought that Counts on alert, Mumbrella can reveal.

Freeview general manager Liz Ross told Mumbrella: “Freeview with our Freeview Plus product is entering an exciting period in the year ahead.

“Our focus is on our marketing for 2015 and beyond and we have decided to go through a creative agency review.”

Mumbrella understands the account is for project work.

“Our current agency It’s the Thought that Counts has done fantastic work to date and we have invited them to be part of the review,” added Ross.

It’s the Thought that Counts worked on Freeview’s last campaign which aimed to highlight the industry body’s HBBTV offering by using positive sound-bytes from celebrities.

https://www.youtube.com/watch?v=sqBmTllDN1M

The Thought that Counts has also created work for Chinese car brand Great Wall and Samsonite.

In September Ross told Mumbrella the industry body is aiming for 10 per cent penetration for the new Hybrid broadcast broadband TV (HbbTV) television service in its first year of operation.

Miranda Ward

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics creative Freeview Freeview Plus Liz Ross pitch

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