Freeview names new marketing chief and closes in on creative agency appointment

Scott_MotaFreeview is close to revealing the identity of its new creative agency with the process to be driven by its freshly minted director of marketing Scott Mota.

Incumbent It’s the Thought That Counts bowed out of the pitch process, leaving a short list of three with CEO Liz Ross declining to say whether it reached a decision, confirming an announcement would be made soon.

“We are very close to making an announcement,” she said. “We have been thrilled with the work produced by It’s The Thought That Counts but they decided to bow out.”

Former Foxtel marketer Mota replaces marketing manager Karen Vlakhoudis and will work with the new agency to build a “new creative direction” for Freeview, with a fresh marketing push in the pipeline, Ross said.

He joins Freeview after more than 15 years of content marketing experience across the broadcast, theatrical and home entertainment industries.

His last two roles saw him spend 10 months as head of marketing for Foxtel’s Lifestyle Group before a five month contract with Dendy Cinemas.

Mota also spent five years as marketing manager at Hasbro.

“We are delighted  to welcome Scott to the team at this exciting time for the Freeview brand with the launch of FreeviewPlus, a world-first TV service for Australia,” Ross said.

“Scott’s experience and skills make him the perfect fit for this role, and we look forward to having him on board for the next phase of FreeviewPlus’s growth.”

Mota said: “Having worked across multiple content delivery platforms, I am excited to be joining the Freeview team, and to be working on such an innovative product in FreeviewPlus.”

Steve Jones


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