Freeview unveils TV ad with ‘real people’

Freeview unveiled its new TV campaign last night, with a strategy which focuses on “real people” and avoids mentioning shows or channels.

The spot – featuring lots of people saying “More for me”  and “It’s free” made its debut with a ‘roadblock’ across every Australian free-to-air television network at 6.29pm, on the ABC, SBS, Seven, Nine, Ten, Prime, WIN and Southern Cross channels.

The campaign will continue to run over the summer period. It has also launched a promotional video taking a swipe at the cost of subscription TV operators, in particular Foxtel.

Freeview is the industry body that promotes free-to-air digital TV.

Creative credits:

  • Strategy: Banjo
  • Creative Director: Jane Eakin
  • Production: Capitol Productions

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