Freeview ad takes a swipe at Foxtel as it pushes low cost alternative to pay TV

Freeview, the industry body that promotes free-to-air digital TV, has launched an information campaign aimed at positioning it as a low cost alternative to subscription television.  

The ad features a glum viewer who is paying “hundreds of dollars a year for something like Foxtel”.

The same viewer then beams, as the voiceover promotes Freeview as the free alternative. The ad features the tagline “Freeview. More for Free”.

The ad then goes on to explain how consumers can get Freeview and points out the growing number of digital channels the free-to-air networks are launching including 7Two, Go, One, ABC2 and SBS2.

The ABC is currently planning the launch of its third digital channel.

Friday update: Sunday will see the free to air broadcasters run a roadblock ad for the service featuring “real people” talking about the service.

And the Sydney Morning Herald reports today that Freeview is planning to launch an online catch-up TV hub next year.

However if that plan follows a similar patter to the UK, that course could be thwarted. When British broadcasters proposed working together on a similar scheme, the competition watchdog blocked it as anti-competitive.


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