Freightliner launches new truck in campaign creating empathy for the trucking community

Freightliner has paid tribute to the Australian trucking community in a campaign to launch the new Cascadia model.

Created by independent agency Akkomplice, it is the first major integrated campaign from Freightliner in several years.

Akkomplice founder and creative director, Kenny Hill, said the aim of the launch film was to build a sense of empathy.

“At a time of such uncertainty we were keen to demonstrate empathy with the Australian trucking industry and inspire confidence that the Cascadia has arrived as the new forward-focused leader in the market,” he said.