Fresh, brave and good at beer: how Aussie ads stack up

What do global advertising honchos really think about Australian ads and why should we  care in the first place? Robin Hicks asked around in Cannes to find outRobin Hicks

A few weeks back, I asked some bigwigs at the Cannes Lions advertising festival what they thought of Australian advertising.

I hoped they’d back up my angle for a feature I was writing for Encore by saying that it had hit a new low.

But due to media training, politeness, ignorance, or because they didn’t agree with me, they did not oblige.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.