Frontier Media AI hires ex-Macquarie Bank strategist Olivier Vojetta
VMG’s Frontier Media AI has appointed former Macquarie Bank strategist and published author Olivier Vojetta as its new head of strategy and growth.
The announcement:
Frontier Media AI has appointed former Macquarie Bank strategist and published author Olivier Vojetta as its new Head of Strategy and Growth.
The hire marks a strategic step for the independent agency, which is pushing to reshape how AI is used in marketing, with a stronger focus on business outcomes and board-level strategy.
Vojetta joins from experience agency Yakkazoo. Before that, he worked as a fund derivatives trader in London and authored seven books.
At Frontier, he’ll lead AI strategy and business development, bringing the analytical mindset of an investment banker to the agency’s AI-powered marketing model.
“Marketing is starting to look a lot like financial trading,” Vojetta says. “In both, it’s not the tools that win, it’s the strategy behind them. Everyone’s chasing AI outputs, but the real value lies in smarter inputs.”
His appointment is part of Frontier’s broader push to become a true partner to the C-suite, helping CEOs, CFOs and CMOs navigate AI with more impact, speed and clarity.
“Olivier gets what the C-suite really cares about – results,” says Frontier Media AI CEO Matt Hunt. “He’s not here to hype AI. He’s here to use it better, smarter and more strategically. He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.”
Vojetta also leads Argonauts, VMG’s flagship thought leadership series, designed to connect senior leaders over how AI and creativity can drive competitive advantage.
His background in financial markets also shapes Frontier’s model. The agency’s outcome-based pricing, tied to performance not time, is underpinned by data, trigger-based insights and scalable execution principles lifted straight from the trading floor.
Frontier Media AI launched earlier this month with Frontier OS™, its proprietary AI operating system built to automate over 100 marketing tasks across strategy, media and creative.
Frontier Media AI has offices in Sydney, Melbourne, Brisbane, and Singapore, anchoring itself as the integrated strategy, creative, and media powerhouse of VMG.
The source: VMG
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