Frost to rebrand Woolworths South Africa

Vince Frost, founder of Frost Design, has been appointed creative director of Woolworths South Africa to oversee a major rebrand.  

He will lead the repositioning of the retail chain, creating a new identity across all areas of branding, including advertising and packaging designs for its clothing, home, foods and beauty lines.

Frost will work closely with local South African design companies and Woolworths’ long standing advertising agency to oversee the rebrand.

Woolworths, not affiliated with Woolworths Limited in Australia and New Zealand, was founded in 1931 by Max Sonnenberg. It has a presence across Africa and the Middle East, and has more than 400 stores.

Frost has been hired to work on the account, however there are no plans to leave his agency Frost Design.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.