Frost to rebrand Woolworths South Africa

Vince Frost, founder of Frost Design, has been appointed creative director of Woolworths South Africa to oversee a major rebrand.  

He will lead the repositioning of the retail chain, creating a new identity across all areas of branding, including advertising and packaging designs for its clothing, home, foods and beauty lines.

Frost will work closely with local South African design companies and Woolworths’ long standing advertising agency to oversee the rebrand.

Woolworths, not affiliated with Woolworths Limited in Australia and New Zealand, was founded in 1931 by Max Sonnenberg. It has a presence across Africa and the Middle East, and has more than 400 stores.

Frost has been hired to work on the account, however there are no plans to leave his agency Frost Design.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics AdvertisingFrost DesignSouth AfricaVince FrostWoolworths South Africa

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Comments: 2

rashna 17 Nov 09

bad idea. i already think its too expensive for what it is. put this in perspective when other mags like nw and famous are around $4-$5 and women’s lifestyles are between $8-$10.

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