Fuel Communications wins Optus consumer and small to medium business accounts

Public relations agency Fuel Communications has won the account for Optus’s consumer and small to medium business accounts.

The announcement:

Leading independent, award winning PR agency, Fuel Communications has kicked-off 2013 with strong growth following its appointment as Optus’ consumer and SMB public relations agency and the addition of four new consultants to its team.

After a competitive pitch process, Fuel is now working with the Optus Corporate Affairs team to develop a consumer PR strategy that supports key business initiatives, with a focus on consumer lifestyle, national, metro and regional media. Fuel will also work across Optus’ sponsorship properties and major integrated campaigns.