Fuel Communications wins Optus consumer and small to medium business accounts

Public relations agency Fuel Communications has won the account for Optus’s consumer and small to medium business accounts.

The announcement:

Leading independent, award winning PR agency, Fuel Communications has kicked-off 2013 with strong growth following its appointment as Optus’ consumer and SMB public relations agency and the addition of four new consultants to its team.

After a competitive pitch process, Fuel is now working with the Optus Corporate Affairs team to develop a consumer PR strategy that supports key business initiatives, with a focus on consumer lifestyle, national, metro and regional media. Fuel will also work across Optus’ sponsorship properties and major integrated campaigns.

A separate competitive pitch for Optus’ SMB portfolio was won by Fuel last week and will see Fuel roll out a 12 month program to position Optus SMB as a trusted advisor to small businesses.

Fuel is not new to the Optus business, having handled its regional communications program since 2011. In addition to a number of corporate projects, Fuel helped Optus launch its 4G network in September 2012. The “The Optus Fast Four” campaign brought together four of the world’s fastest record holders to build consumer awareness of the new network offering.

Managing Director of Fuel Communications, Mandy Galmes said, “Our strategy is to grow the business with clients who value our strong insight, creative thinking and no nonsense approach. And, importantly, we want to partner with brands that provide innovative and challenging work for our team.

“The Optus win is extremely exciting. As one of Australia’s leading brands, there is an enormous amount of scope for PR campaigns that centre on brand engagement. We look forward to working with Optus as it transforms into a customer centric business and challenges the traditional perception of telcos in this market,” Galmes said.

The Optus win caps off a strong new business streak for Fuel with several wins in both the consumer and B2B spaces. Most recently it won the Mi9 account which sees it supporting the company’s 80+ sites such as ninemsn, Nine News, Wide World of Sports, The FIX, The Australian Women’s Weekly, Grazia and Woman’s Day – to name a few.

To support its growth, Fuel has recruited four new consultants this year and is currently on the lookout for an ambitious, tenacious Account Manager with strong media relations experience as well as digital capabilities.

Source: Fuel Communications press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.