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Full service agency Sentius launches first Australian office without ‘agency rhetoric or jargon’

Full service agency Sentius has launched its first Australian office, consolidating its Australian staff into one centralised location.

The new office will provide capabilities across web development, design, digital and social media marketing, search and SEO, traditional marketing, advertising, consulting, PR and research, with Mark Fraser, chief executive officer and strategist saying the agency is a “rare hybrid”.

“By applying strategy first we deliver tailored business and marketing solutions that are designed to achieve the right outcomes for our clients, not just reach, clicks or likes,” Fraser said.

“Many agencies claim to be strategic or full service but they are often not. We start all client relationships with a three-year marketing plan and stick around to implement the plan across traditional and digital. We work at a deeply strategic level which many agencies, in particular digital agencies, couldn’t begin to understand.

“Digital agencies have much to answer for. They pitch on spin, create fear and use technical jargon no one understands,” he added.

Fraser said most of his staff were from the client side, without the “agency rhetoric or jargon”.

“Our down to earth, no-bullshit attitude and transparent approach is a direct reflection of our five business values of balance, knowledge, commitment, strategy and growth. This is what really sets us apart from other agencies,” he said.

Sentius has worked with La Trobe Uni, Jaggad, McMillan Shakespeare, Warrnambool Cheese and Butter, Rhodes & Beckett, Rokk Ebony, Beds for Backs, Automobility, Community Care Chemist and Skillinvest.

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