Full-service agency Superdream acquires video production company Hipster

Full-service marketing agency based in both Brisbane and the UK, Superdream, has acquired UK-based film production company, Hipster.

The announcement:


It’s lights, camera, action at international full-service marketing agency, Superdream, as it today announces that it has acquired UK-based film production company, HIPSTER.

Superdream’s Creative Director, Steve Price, comments: “With an increasing number of our clients now requesting film and video content, we’ve been looking to bring film production in- house for some time. It was just a case of finding the right partner. Clients aren’t just looking for big epic TV productions, but also fast turnaround consumable formats for digital marketing.

“We’ve worked with HIPSTER on a number of projects already, so we know that they produce top rate work and there’s also a perfect personality fit between our brands. The team at HIPSTER will be a fantastic addition to the growing Superdream family.”

Jake Barrett, Director at HIPSTER, says: “I’m so proud of what HIPSTER has achieved over the past two years, working with household names such as Bosch, Greene King and Electrolux to
produce exciting and engaging video content.

“81% of businesses now use video as a marketing tool, compared to 63% in 2017, and this is only set to grow further. Having worked with the team at Superdream for some time now I highly
respect the way they work, their creative flair, and their reputation in the market, so the opportunity to join them for the next stage of our growth as a brand made perfect sense.”

Superdream will retain the HIPSTER brand and its UK-based offices as part of the move.

And that’s a wrap!


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