Full-strength VB is back with ‘For a hard earned thirst’ slogan
VB poster in the lobby of Clems Melbourne
VB has brought back its well-known ‘For a well earned thirst’ slogan to mark the return of the popular beer to full strength.
Along with a new ad campaign, created by Clemenger BBDO Melbourne, comes new packaging, designed by Cowan, which sees the Victoria Bitter name put back on the label, along with the VB abbreviation.
The advertising, which includes three new TV ads, is squarely targeted at VB’s main drinker, the working man.
Like it. Even though it makes it look like VB is only slammed by hulk-like tradies, it’s good to see ads like this. How much of it was shot with a gopro?
That ‘sweat’ one just made me thirsty. Nice work.
Hallelujah. It’s so refreshing to see a brand that knows what it stands for. It’s been a while in the wilderness, but this work finally makes me feel a bit of pride about VB again. Great job all those involved.
Good to see a brand going back to it’s heritage, not trying to contemporise. There aren’t enough old brands in Australia that are proud of their heritage.
VB is simply going back to where it belongs after a couple of years in a failed experiment.
Nostalgia never got a brand anywhere good…
… and so many credits for something void of new ideas …
AK – I was thinking the same thing. Makes the public service look positively lean!
Well that fell well short of what i was expecting.
Now i am off to buy a XXXX Gold.
it’s good. Feels like they’re doing something for the brand instead of trying to win awards. Not sure if it might be slightly closing the gate after the horse has bolted though.
Golf clap and a trophy to Israel Folau.
Evoked a couple of giggles. Well done.
love the ads. hate the beer.
like the ads, love the beer.
A classic beer, back to it’s best. I happily knocked the top off a 4.9% ice cold can last week and will be buying again for The Cup.
These spots are fresh, entertaining and make you want to crack open a cold one. After years in the wilderness Clem’s have found a way to do A Hard Earned Thirst without resorting to jingoistic yarns or four blokes fooling around in a pub a la XXXX Gold and New.
Bravo. They have done it again.
Nice ad, makes me thirsty for a beer, although VB would be one of the last beers I’d ever buy. True p1ss water, full of chemicals and if you have a sesh on it you will suffer the next day. Nasty stuff.
The power of marketing though, because lots of ignorant sheep drink it, much like the crew who munch Macca’s on a regular basis.
Check the label….. Vic Bitter has no preservatives
VB needed a contemporary view on ‘Hard earned’. Not simply a repackaging of the old creative. No doubt bravery was tempered by fear of buggering things up again. Owning sweat is an interesting idea. Otherwise just not enough here to make a difference.
Absolute gold. The hipsters are gone and VB is back on brand. No need to innovate when you have a winner.
@ Hey Fact
I don’t need to read labels to know whether:
a) a beer tastes like cats p1ss and
b) a beer gives me a hangover (which usually means there is utter tripe in it…)
http://beeradvocate.com/beer/profile/353/1541
@Fact….. But you need to read a website????
@Hey Fact
I don’t need to read sheeeeiiiit. I thought a wee post from a credible beer forum would back up my cemented view; that VB (no matter how it is packaged) is pure pee pee.
Good day.