Mediahub adds home appliance brand Bosch to its roster
Bosch, a home appliance brand owned by European manufacturer BSH Hausgeräte GmbH, has appointed IPG’s Mediahub to handle its media account in Australia and New Zealand.
The agency will handle all media strategy and buying for Bosch’s entire appliance portfolio, including kitchen, dishwasher, and laundry appliances.
Andrew Livingston
Mediahub’s executive director for APAC, Andrew Livingston, said: “In our solutions we always look to push further, perform better, delivering media experiences that influence behaviours and create an emotional connection with customers.
“Bosch aims to continue its journey of digital transformation and was seeking an agency to help leverage all digital platforms in more innovative and intelligent ways, which is exactly the proposition we offer here at Mediahub.”
BSH head of marketing, Roberto Finamore said: “We were wholly impressed with the team’s strategic thinking, collaboration, and approach to our brief plus the agency’s extensive experience in running multi-market campaigns in APAC and specialised expertise in New Zealand.
“We are looking forward to working together and watching how their expertise translates through their media systems and processes to take our business forward.”
The first Bosch campaign with strategic planning from Mediahub is expected in market by mid-year.
Mediahub’s most recent wins include AHI Carrier Australia (the company representing Toshiba Air conditioners and heat pumps).
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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