Furniture brand Berkowitz stresses family links as antidote to ‘faceless corporates’

Full service Melbourne agency DPR&Co has created a new look for Australian home-grown furniture brand Berkowitz as the retailer strives to combat “tough and competitive” market conditions.

A multi-platform campaign will follow the rebranding with Berkowitz emphasising its local roots through the tagline “we’re a  furniture family”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.