Furniture retailer signs Melbourne socialite Lillian Frank

Adriatic Furniture has signed up Melbourne socialite Lillian Frank to star in its advertising which pokes fun of its positioning as the brand “those rich people don’t want you to have”.

The addition of the Frank, who will front the Melbourne furniture chain’s ads for the next 12 months, is an extension of the campaign first launched by The Sphere Agency.

New executions are being released around sale periods throughout the year, with the latest creatives coinciding with the Easter break.

The ads also feature the retailer’s tag line: “Adriatic Furniture… Exclusive, Yes. Expensive? No.”

Established in 1974 by Italian migrants, the Catalano family, Adriatic Furniture has ten stores across Melbourne and sells lounges, dining and bedroom furniture.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.