News Furniture retailer signs Melbourne socialite Lillian Frank April 6, 2010 10:42 by Tim Burrowes Adriatic Furniture has signed up Melbourne socialite Lillian Frank to star in its advertising which pokes fun of its positioning as the brand “those rich people don’t want you to have”. The addition of the Frank, who will front the Melbourne furniture chain’s ads for the next 12 months, is an extension of the campaign first launched by The Sphere Agency.New executions are being released around sale periods throughout the year, with the latest creatives coinciding with the Easter break.The ads also feature the retailer’s tag line: “Adriatic Furniture… Exclusive, Yes. Expensive? No.”ADVERTISEMENT Established in 1974 by Italian migrants, the Catalano family, Adriatic Furniture has ten stores across Melbourne and sells lounges, dining and bedroom furniture. ADVERTISEMENT